Originating from a simple yet sophisticated idea, EM-Ventures – A project for women across Vietnam, is a collaboration between PDA & Partners and the Women’s Development Center of the Northern Central Region under the Vietnam Women’s Union. With the support of strong resources, EM-Ventures brings with it the goal of supporting women across Vietnam in developing their businesses and enhancing their status in society.
The story of EM-Ventures begins with a small idea inspired by the simple, humble, and vibrant beauty of the bougainvillea – a delicate but strong flower that reaches towards the sky with its strong and resilient life force. Throughout the country, from North to South, challenging even the driest of lands, the bougainvillea still rises to welcome the sunshine and bloom with delicate, fragrant, and colorful flowers, adding a beautiful touch to the lives of people everywhere.
And EM-Ventures, with the goal of walking alongside Vietnamese women towards a happy, progressive, and civilized life, is always ready to contribute to building positive values for families and communities. That’s why the bougainvillea so naturally became the symbol of EM-Ventures right from the beginning of its conception.
The delicate bougainvillea on the EM-Ventures logo is not just a symbol, but also a testament to the mission and commitment of EM-Ventures. EM-Ventures will always be an endless source of inspiration for Vietnamese women, helping them to confidently assert their value in life and connecting and supporting each other on their sustainable development journey. Join EM-Ventures in awaiting programs aimed at building a happy and sustainable life for ourselves and our families.